The first step is to understand your offering, target audience and the keywords they use to find what you offer. This stage should form the basis of any good PPC campaign.
Findings from the research feed directly into the setup phase. This includes everything from campaign structure to ad copywriting, and from ad extensions to conversion tracking.
Ongoing optimisations are made to improve ROI. Campaign data is analysed regularly in order to understand what's working and any improvements that can be made.
"Arham's experience has proved immensely valuable for our latest PPC project. He's been involved from the very beginning, providing advice and guidance every step of the way. The results have been top-notch and full of touches that show his commitment to quality. I can’t recommend him highly enough."
Co-founder, Wicked Gummy Co
Time is taken to get to know your business so that creative and effective strategies can be delivered for your PPC campaigns.
Understanding audiences is absolutely essential within your search strategy therefore campaigns are monitored in order to improve audience targeting, bid management, spend efficiency etc.
Precise and relevant ad creatives are formulated and tailored to markets and audiences. The latest ad copy optimisation tools are used to test and improve performance.
Reporting dashboards are used to provide an overview of performance. Regular calls are also scheduled to discuss results.
Everything is carefully tracked so that you're aware of how and why you’re seeing performance improvements. This approach results in a higher ROI.
All ads and campaigns are optimised for mobile devices to ensure your business shows up at the top of the page, regardless of the device on which a search is carried out from.