A prospecting campaign is set up to educate your target audience using valuable content that builds trust and brand awareness.
Users that engaged with ads from the prospecting campaign are retargeted with messaging that nurtures them further down the funnel.
Users are well aware of your offering by this stage and are ready to convert. Retargeting audiences are segmented further in order to deliver highly targeted ads that generate conversions.
“Very professional and a pleasure to work with. Arham provided great audience insight and advice across Facebook and Instagram advertising. We saw great conversion improvements across the channels as a result, due to a highly developed targeting knowledge and techniques.”
Marketing and PR Manager, Yawn
Highly targeted campaigns are created with specific objectives such as conversions, awareness etc. Numerous ad sets are then set up to target your ideal audience.
Each account has a unique Facebook Pixel that tracks user behaviour. This data is used to create targeted funnels and is implemented at the beginning of a campaign.
Specific remarketing audiences are created to target users that have shown an interest in your product or service. This allows for more conversions at a much lower cost per acquisition (CPA).
Numerous audiences are created for each campaign to enable audience testing and ROI optimisation. These can be Saved, Custom or Lookalike audiences.
All accounts are optimised on an ongoing basis to ensure optimum performance. The results of these optimisations are made available in regular reports.
All ad copy is written and relevant images are sourced. Clients are welcome to share branded imagery for ad purposes, if they prefer.