FREE FACEBOOK ADS AUDIT
If you want to get the maximum ROI out of your Facebook campaigns, tracking the number of likes and shares isn’t enough. You need to dig deeper to understand what works and what doesn’t.
I'm a certified Facebook ads specialist with 10 years of experience. During this time, I've managed campaigns for businesses of all sizes and from a variety of sectors. From BooHoo to Boden, Tesco to Mothercare, and countless others.
By carrying out a Facebook ads audit, I can pinpoint issues that may be stopping you from scaling your campaigns. This will allow you to fix bottlenecks and improve your cost-per-conversion. If that hasn't convinced you, how about the fact that I'm offering this service for FREE to a handful of businesses?!
1. Ad spend
Could the budget be allocated more effectively and are there any areas that could benefit from higher ad spend? Is Campaign Budget Optimisation (CBO) being used? If so, is it effective?
2. Account structure
Is the account structured in a logical manner? Is there an audience overlap between campaigns which is causing disruptions in delivery?
3. Pixel integration
Is the pixel implementation correct? Are target conversions being tracked? Do any custom conversions need to be set up?
Are relevant audiences being targeted? If not, which audiences should be targeted? Demographics? Age range? etc...
5. Lookalike audiences
Is the account using custom audiences? Does it have lookalike audiences? Are there any manual audiences? Are audiences types mixed?
6. Ad quality
Is the ad copy thought out? Does the creative match the ad copy? Is there a clear call to action? What forms of creative are being used?
7. Landing page
Is the landing page fit for purpose? Does it allow users to complete the desired conversion? Is messaging consistent with the ad copy?
THIS COULD BE
“Very professional and a pleasure to work with. Arham provided great audience insight and advice across Facebook and Instagram advertising. We saw great conversion improvements across the channels as a result, due to a highly developed targeting knowledge and techniques.”